Newsletter Ninja: How to Become an Author Mailing List Expert by Tammi Labrecque
My rating: 5 of 5 stars
Newsletter Ninja: How to Be an Author Mailing List Expert is a nonfiction book about building and maintaining a mailing list to build your readership. At just under 200 pages, it was a quick, yet informative read.
I’ve read several books and articles and taken several courses on building your author platform/mailing list, but none of them explained the process in as much detail as Labrecque did in this book.
She gives you a tested process for growing your mailing list and nurturing relationships with your subscribers with several understandable examples that I found an immense help. I also found her voice friendly, funny, and always engaging. Also, her chapters were well organized with subheadings and bullet points that made note-taking a joy. They also didn’t drag on like in other books.
While I knew a lot of the topics she talked about, she covered them in more depth than other sources I’ve read, and I came away with a better understanding of them. She also covered several areas I wasn’t aware of, like the ask-to-give ratio and how to build genuine relationships with subscribers and keep them engaged in the long term. I especially loved the section on her newsletter philosophy, which is readers are secondary to building authentic relationships with people.
Until this point, everything I’ve consumed said it was all about gaining a lot of subscribers/clicks and converting them into buys. I’ve never been comfortable with that method, as it left me feeling sleazy. I was happy to learn there was another thanks to this book.
If had any criticism, it’s I wished Labrecque went into a little more detail on lead magnets and how to promote your list without coming off like a spammer. Also, she tries to upsell you on her newsletter course and consultation services toward the end, but it’s not overbearing.
Overall, I give Newsletter Ninja 5 out of 5 stars.
If you’re looking for a good explanation of how to build your author mailing list or if, like me, you haven’t had much success with your current methods, then I highly recommend this book.
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