Newsletter Ninja 2: If You Give a Reader a Cookie: Supercharge Your Author Mailing List With the Perfect Reader Magnet by Tammi Labrecque
My rating: 3 of 5 stars
Meh.
While there are some nuggets of information to be culled from this book, most of it is a rehash of the previous book with a few chapters on what makes a good reader magnet and the process for determining that.
I don’t feel what new information Labrecque gives warranted a whole new book, especially one that touted itself as being focused on reader magnets.
Had Labrecque released this as a second addition of Newsletter Ninja, I could have justified the price, but for a book marketed as being about reader magnets to spend most of the book regurgitating info not about the topic at hand is unacceptable.
The few chapters Labrecque dedicated to reader magnets are mostly things readers of the first book could glean on their own. I’m also skeptical of her advice to have covers designed for each of your reader magnets, as most independent authors like me don’t have spare money to spend on such things.
Overall, while I learned some new things from this book, it was nowhere as good or detailed as the first book and doesn’t warrant the list price. I give Newsletter Ninja 2 3.0 out of 5.0 stars.
Either skip this one or rent it from the library.
2 Comments
Hello, SBC! I don’t normally comment on reviews, but I just wanted to point out that there’s an entire case study near the end of the book that includes a step-by-step example of a tightly branded homemade cover, for those who can’t or don’t want to pay someone to do it. There are also a couple of other tips to keep costs down, like getting an inexpensive premade and changing the fonts to match your own books. If you need any further pointers on that, feel free to reach out and I’ll see if I have any bright ideas for you!
Thanks for the response and offer of help. Tammi. It’s much appreciated. Have a great day.